What We Do

Our Work

As content creators, brand evangelists and storytellers, we’re proud to have our contributions, work and campaigns embraced and acknowledged by our peers as the best of the best. Honors and awards include:

National Association of Black Journalists (NABJ) – “Salute To Excellence Award (PR / Cause Marketing Campaigns)” – Multiple wins (2023, 2022, 2020, 2019 and 2018)

North American International Auto Show (NAIAS) Multicultural Media Luncheon – “Social Media Campaign” – 2018

Ad Color – “Company of the Year (UniWorld, on behalf of Ford Motor Company)” – 2018

International Association of Business Communicators (IABC) Detroit – “IABC Renaissance Award of Excellence” – 2015

In addition to individual accolades, awards and recognition from Forbes, Detroit Free Press, St. Louis Business Journal, Newark Star-Ledger, Automotive News, Car & Driver, Motor Trend, Intellichoice, State of New Jersey, City of Newark (NJ), PRSA, Newport Communications, National Truck Equipment Association (NTEA), INC magazine, CE Top 100, Spark Design, Nifty 50, Heavy Duty Trucking (HDT), Recreational Vehicle Industry Association (RVIA), and Transport Topics Group

Our Expertise

Project Management

Instilling a “one voice” team environment and clear agenda of shared goals and objectives, strong research and evaluation skills to tactically manage multiple client programs while maintaining command of deliverables, timelines, next steps, risks, conflicts, and key performance indicators. Simultaneously, generate and manage strategic plans, budgets, cross-functional teams and results assessments to best exploit and maximize program resources.

Corporate Communications

With a one voice mandate, detail-oriented content creators and producers of engaging editorial copy for a variety of internal and external business communications including key message development, press releases, media advisories, speeches, newsletters, brochures, talking points, employee communications, annual reports, fact sheets, FAQs, white papers, website content, video and audio scripts, online blogs and other digital media.

Media Relations

Extensive spokesperson and high-stakes media affairs experience armed with a transferable network of Tier-1, regional and multi-trade press contacts (including multi-industry “top-guns”) and one-to-one relationships with a diverse mix of local, national and international print, broadcast, digital and web-based journalists and media outlets.

Events Management

Flawless execution and extensive history producing hundreds of experiential events ranging from global product launches, press conferences, media tours, multicultural & consumer engagements to conferences, VIP/celebrity events, major concerts and festivals. Events footprint extends across the U.S. to Canada; Mexico; Latin America; The Netherlands; Poland; Vienna; Santiago, Chile; and Germany (Hannover, Düsseldorf and Stuttgart).

Branding & Marketing

Evangelizing brand development, expertise in both traditional and non-traditional marcom strategies and tactics for product launches, print, electronic and digital advertising, sales promotions, direct mail, market research, branding and creation of campaign collaterals including the integration of social media tools and tactics in communication strategies.

Crisis / Issues Management

Collaborative and trusted counsel to senior leadership able to provide timely rapid response strategy and messaging to emergent or unexpected crisis developments. Employing proven PR tactics and strategies, as needed, generate and implement requisite media holding statements, rebuttals, interviews, proof points, story placements, op-eds and/or presentations.

Digital / Social Media

Staunch advocate and practitioner of proactive integration of new media tools in communication strategies, campaigns and programs including blogging, webcasts, web chats and podcasting, marketing tech stack tools and custom messaging for social/digital media platforms.

Development

A fervent advocate for networking and relationship-building proficient and skilled in cause marketing programs, fundraising, outreach and the solicitation of corporate, partner, “in-kind” and other sponsorship aid to support capital campaigns, client programs and projects developing all proposals, prospects, lists and support collaterals requisite to meet campaign goals.

Influencer Engagements

Employing multi-industry influencers, thought leaders and celebrity contacts, access to major talent for enhanced visibility and buzz for corporate campaigns, events and programs. Within entertainment verticals, established relationships with some of the most celebrated names in pop, jazz, R&B and gospel music including icons Stevie Wonder, Patti Labelle, Diana Ross, Dionne Warwick, George Benson, Joan Baez, Yolanda Adams, Shirley Caesar, Erica Campbell, Tramaine Hawkins, Bobby Jones and Al Green … to name a few.